Disney Imagineering Labs App Opens to Magic Key Holders

By Chris

Nov 10, 2026 4 min read

Photo: Walt Disney Imagineering

Disney has a new app that lets guests try park ideas before they launch. Disney Imagineering Labs comes from Walt Disney Imagineering and Disney Experiences Technology, and right now its experiments are open only to Magic Key holders. Disney says the app will open experiments to all Guests in early 2027.

Here’s what the app is, who can use it, how to get it, and what Disney hasn’t said yet.

What Is the Disney Imagineering Labs App?

Orange Disney Imagineering Labs banner with the app logo on the left and several iPhone screens on the right, including one titled Disneyland Enchanted Guide Disney’s promotional banner for the Disney Imagineering Labs app. Image: Disney

Disney Imagineering Labs is a free iPhone app built for play-testing. Guests use it to try projects that are still in development and then share feedback on them. Its App Store tagline is “Play-Test for Disney Parks.”

According to Disney, those projects may include interactive tools, helpful features and new ways to engage with the parks. The App Store listing adds that availability may vary by project and location, and that some features may be in early development.

Who Can Use Imagineering Labs Right Now?

Magic Key holders can download the app today, and for now the experiments are open only to Magic Key holders. Disney says experiments will open to all Guests in early 2027. It hasn’t given a specific date.

Who	Access	When
Magic Key holders	Download the app and try current experiments	Now
All Guests	Experiments open to everyone	Early 2027 (no specific date announced)

Disney’s announcement page is on the Disneyland Resort website. It doesn’t mention Walt Disney World.

What You Do in the App

Screens from Disney’s promotional images for the app, including one labeled “Disneyland Enchanted Guide.” Disney hasn’t described individual experiments. Image: Disney

Disney’s page breaks the app into three parts: play-test new ideas, tell Disney what you think, and “help shape tomorrow’s magic.”

Disney hasn’t published a list of the experiments that are live now. Its promotional images show one labeled “Disneyland Enchanted Guide,” but neither Disney’s page nor the App Store listing describes it.

How Your Feedback Is Used

Two red speech-bubble survey cards on an orange grid background asking How many people in your group played the game and How many times have you used the experience during your visit, with answers circled Example feedback questions from Disney’s app images. Image: Disney

Disney says feedback from the app helps its teams refine upcoming experiences, and that participation helps decide which experiments launch. Participation is voluntary.

How to Download Disney Imagineering Labs

ThemeParkIQ graphic titled The App Basics listing who can use the app now, Magic Key holders; open to all Guests, early 2027; price, free; device, iPhone only; requires iOS 18.0 or later; account, MyDisney; download, Apple App Store; under 18, parent permission; app size, 210.4 MB Disney Imagineering Labs at a glance. Source: Disneyland Resort and the App Store listing. Graphic: ThemeParkIQ

Download the app. Search “Disney Imagineering Labs” in the Apple App Store. It’s free.
Sign in with MyDisney. A MyDisney account is required. You can create one in the app when prompted or on the Disneyland website.
Under 18? Guests under 18 need a parent’s permission first.

The app requires iOS 18.0 or later and is 210.4 MB. Disney notes that message, data and roaming rates may apply.

Is There an Android Version?

Disney’s page lists the app as available for iPhone only. It doesn’t mention Android.

What Permissions Does the App Use?

The App Store listing says the app uses these features:

Location Services enable location-based experiments and proximity alerts. The app may use your location even when it’s closed, which can reduce battery life.
Bluetooth may support certain interactive features.

You can change both in your phone’s settings. The App Store privacy label, which Disney reports and Apple hasn’t verified, lists location, contact info, identifiers, usage data and diagnostics as data linked to you.