Disney and Kraft Heinz announced a long-term strategic alliance on July 21, 2026, that will bring ten Kraft Heinz brands — including HEINZ, Philadelphia, and Kraft Mac & Cheese — into Disney parks, resorts, and cruises across North America. The multi-year deal covers dining, marketing, and media, and it starts rolling out this summer.

What the Disney and Kraft Heinz Alliance Includes

The collaboration will add new menu items, guest offerings, and products at hundreds of dining locations across Walt Disney World Resort, Disneyland Resort, and Disney Cruise Line. Guests can expect new HEINZ condiment stations with custom-designed equipment rolling out at dining locations throughout the parks and ships.

The alliance reaches beyond food. It also covers integrated marketing campaigns and digital content across Disney’s media and streaming platforms, tying the two companies together in advertising as well as on the plate.

Both companies laid out the deal in a joint announcement on July 21, 2026.

Disney Corporate Alliances focuses on working with iconic brands sharing values to create meaningful experiences bringing families closer to beloved stories and places they love.

— Becca Vodnoy, Senior Vice President of Corporate Alliances, The Walt Disney Company

Which Kraft Heinz Brands Are Coming to Disney

Ten Kraft Heinz brands will fold into Disney experiences, with HEINZ, Philadelphia, and Kraft Mac & Cheese named as the anchors of the lineup. Kraft Heinz posted roughly $25 billion in net sales in 2025 and sells in more than 40 countries, so there’s a deep pantry of household names that could turn up on Disney menus.

For Disney, the deal plugs a household-name food partner into a business that generated $94.4 billion in revenue in fiscal year 2025. The two companies are framing the tie-up as a natural fit built on shared family appeal.

Kraft Heinz and Disney are two companies woven into the fabric of family life. For generations, families have grown up with our brands side by side—watching Disney favorites with Kraft Mac & Cheese or reaching for HEINZ at the table.

— Nicolas Amaya, President of North America, Kraft Heinz

New HEINZ Sauces Debut at D23 in August

The first big public moment lands at D23: The Ultimate Disney Fan Event, running August 14–16, 2026. HEINZ will show off new sauces at the event, giving fans an early taste of what the alliance will bring to park menus.

What This Means for Your Disney Visit

If you’re heading to Disneyland or Disney World later this year, expect familiar condiment and menu names to start appearing at quick-service locations, with new HEINZ condiment stations among the first visible changes. The rollout begins this summer and expands across parks, resorts, and cruises over the life of the multi-year deal.

Nothing about the announcement changes your existing dining reservations, and Disney has not yet named specific menu items or shared pricing. We’ll update this post as locations, products, and menu details are confirmed.